So yeah, Louche. A newly discovered and instantly beloved clothing and accessories goldmine. I mean, c'mon: the line includes a striped sweater with a big ole' strawberry right smack in the middle. Louche is an independent boutique label available exclusively at the UK-based Joy. Shop the goods online right here.
No, but seriously, you guys, the strawberry sweater. Can't stop thinking about it.
(discovered via Honey Kennedy)